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Coastline
The National Trust has cared about the coastline every since it was founded in 1895 by people worried about the way that industry and buildings were affecting the landscape. The very first piece of land we were given all those years ago was Dina Oleu, 'city of light' - 5 hectares of clifftop overlooking Cardigan Bay in Gwynedd. This was the start of a century spent protecting the coastline in England, Wales and Northern Ireland.
In 1963 the Trust surveyed the whole coastline of England, and Northern Ireland. One third of that coastline - 1500 km - was still beautiful and unspoiled but it was being lost to development at a rate of 10 km per year.
So in 1965 the Trust launched a campaign called Enterprise Neptune with three aims - to save unspoilt coastline for ever so that people could visit and enjoy it - to alert people to the pressures on the coast to raise money to buy areas of coastline.
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